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本帖最后由 kirassss 于 2016-1-5 06:23 PM 编辑
Activision Blizzard Acquires the Business of Major League Gaming
北美知名电竞公司 MLG 传出以 4600 万美元卖给 Activision Blizzard
国外媒体 Esports Observer 报导,北美最大电竞公司 Major League Gaming(MLG)董事会于 2015 年 12 月一场会议中,批准了以 4600 万美元将多数资产卖给知名游戏厂商 Activision Blizzard。
根据 Esports Observer 报导,MLG 于 12 月 22 日向股东通知 MLG 将多数资产以 4600 万美元一事。 此外,MLG 执行长 Sundance DiGiovanni 也卸下职务,改由前任财务长 Greg Chisholm 担任执行长。
报导指出,部分股东对于没有召开鼓动会议就做出这项决定感到失望,有人并猜测此次交易主要是为了支付 MLG 的债务,能留下给股东的并不多。
MLG 曾经在北美电竞市场引领风骚一段时间,成功举办像是《星海争霸 2》、《决胜时刻》等北美赛事,同时也计划打进中国市场,但近年来遭受对手挑战,像 ESL 就拿走了《决胜时刻》世界联赛举办权。
然而,Activision Blizzard 与 MLG 本身都并未对此项报导加以证实。
Activision Blizzard Acquires the Business of Major League Gaming
Activision Blizzard today announced the acquisition of the business of Major League Gaming (MLG). MLG is a leader in creating and streaming premium live gaming events, organizing professional competitions and running competitive gaming leagues. The acquisition expands Activision Blizzard’s reach across the rapidly-growing esports ecosystem by adding proven live streaming capabilities and technologies to the Activision Blizzard Media Networks division, led by former ESPN CEO Steve Bornstein and MLG Co-founder Mike Sepso.
Bobby Kotick, Chief Executive Officer of Activision Blizzard, said, “Our acquisition of Major League Gaming’s business furthers our plans to create the ESPN of esports. MLG’s ability to create premium content and its proven broadcast technology platform – including its live streaming capabilities – strengthens our strategic position in competitive gaming. MLG has an incredibly strong and seasoned team and a thriving community. Together, we will create new ways to celebrate players and their unique skills, dedication and commitment to gaming. We are excited to add Sundance and the entire MLG esports team to our competitive gaming initiatives.”
Sundance DiGiovanni, Chief Executive Officer and MLG Co-founder, said, “Our mission for over 12 years has been to promote and expand the growth of competitive gaming worldwide, and today the industry is at a key inflection point as its popularity soars and rivals that of many traditional professional sports. This acquisition and Activision Blizzard’s commitment to competitive gaming will expand the opportunities for gamers to be recognized and celebrated for their competitive excellence.”
Mike Sepso, Senior Vice President of Activision Blizzard Media Networks and MLG Co-founder, said, “Sundance and I founded MLG to highlight the incredible talent of competitive gamers all over the world. Activision Blizzard’s esports leadership, incredible intellectual property and long history in competitive gaming create a perfect home for MLG’s capabilities. The acquisition of MLG’s business is an important step towards Activision Blizzard Media Networks’ broader mission to bring esports into the mainstream by creating and broadcasting premium esports content, organizing global league play and expanding distribution with key gaming partners.”
MLG will continue to operate MLG.tv, MLG Pro Circuit and GameBattles platforms, and will continue to work with its partners and other publishers across the industry. MLG.tv is a premium online broadcast network for professional-level esports and the MLG Pro Circuit is the longest-running esports league in North America. GameBattles is the largest online gaming tournament system across consoles, PC and mobile platforms.
With over 100 million unique viewers, the esports audience is estimated to be bigger than audiences for many professional sports leagues. Creating premium content for these audiences will provide significant opportunities in ticket sales, advertising, sponsorships, licensing and merchandising. By 2017, esports is projected to have over 300 million viewers. For the past 12 years, MLG has helped bring esports into the mainstream with broadcasts of professional gaming competitions that rival traditional sports fan engagement. |
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