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K 游戏情报员/KWolDs SEN ID
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本帖最后由 kirassss 于 2017-5-15 06:33 PM 编辑
Sega planning “revival of major IPs”
世嘉在未来将做好游戏本地化 复活旗下经典作品
在SEGA SAMMY的16-17财年财报说明会上,世嘉官方除了分享公司的营收状况之外,还公布了未来整体的战略调整。
对于我们所关心的涉及游戏制作和发行的娱乐内容部门来说,今后要“制作在全球范围内大卖的作品”。为了达成这一目标,世嘉将慎重的选择想要制作的作品,将预算投入在已经公开的游戏上。将公司业务从以设备为中心转移到以IP为中心上,不断地扩展各IP的价值,移动平台、PC和主机这三个方向将同步发展。这些作品除了现在已有的和来自外部的之外,各工作室还将制作全新的IP,同时,一些经典的作品也将复活。
在制作和发行上,世嘉将针对不同地区做好本地化工作,争取做到旗下作品在全球范围内的同步发售。
在这个财报说明会上,除了世嘉经典IP的复活之外,更为重要的信息就是其作品要“做好本地化”和“全球范围内同步发售”的目标了。如果这个战略能够切实执行的话,相信在不久之后,我们就能够同步玩到世嘉出品的中文版游戏了,这实在是一个非常好的消息!
Sega is planning the “revival of major IPs,” according to its “Road to 2020” business presentation for the fiscal year ended March 31, 2017.
Under the “Segment Goal / Business Strategies” section of the presentation, Sega outlined the following major points in the digital games and packaged games fields:
Packaged Games Field (example titles: Total War: Warhammer, Yakuza 6: The Song of Life, Football Manager 2017, and Persona 5)
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest, Hortensia Saga, Chain Chronicle 3, and Phantasy Star Online 2)
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
A “major issue” Sega says it will tackle is to “create titles that will become global hits.” To do this, they plan on reviving past IPs and actively utilizing existing IPs, new IPs, and external IPs, and maximizing the value of said IPs by expanding development channels (mobile devices, PC, and game consoles) and regions of the respective IPs’ development for a global simultaneous release.
Elsewhere in the report, Sega said that sales of Persona 5 and Total War: Warhammer performed well in the fiscal year ended March 31, 2017, and total unit sales were 10.28 million, surpassing the figure in the previous fiscal year. For the fiscal year ending March 31, 2018, Sega plans to further develop sales of Persona 5 overseas, and plans unit sales of 11.6 million with titles like Warhammer 40,000: Dawn of War III, Endless Space 2, and Total War: Warhammer 2 set to release.
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