【新闻部】SEGA - .

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SEGA 宣布企业改组措施 将缩减大型电玩事业 专注于手机 / PC 在线游戏

　　SEGA Sammy 控股公司宣布，在 1 月 30 日举办的董事会中，已决议针对旗下子公司 SEGA 进行一连串企业改组措施，将缩减大型电玩事业，专注于智能型手机与 PC 在线游戏领域。



　　SEGA Sammy 控股公司于去年 5 月设置了「集团组织改革本部」，以中长期的观点针对集团整体的营收进行检讨，10 月发表了 3 项重点措施，其中包括企业改组、改善收益性与人事异动。

　　针对子公司 SEGA 的部分，将重新分配经营资源，专注于以智能型手机与 PC 在线游戏为主的数字游戏领域，缩减低迷的大型电玩事业，减少相关产品与结束部分服务。为配合大型电玩事业的缩减，将募集约 120 名自愿离职者，并将开发人员分配到数字游戏部门与集团其他成长部门。

　　另外，SEGA 还计划针对海外事业进行调整，预定今年 7 月将位于旧金山的 Sega of America 美国分公司搬迁到洛杉矶市郊，关闭现有的旧金山办公室。以协同母公司运作的功能为核心，削减固定支出，同时强化《音速小子》品牌事业与营销推广事业，构筑能创造稳定收益的体制。

SEGA 1月30日宣布档案 - http://www.segasammy.co.jp/japan ... areform_j_final.pdf

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SEGA 宣布企业改组措施 家用游戏部门将与网络部门合并为 SEGA Games
關於集團內部企業重組以及部份子公司變更名稱之通知

　　SEGA Sammy 控股公司在 2015 年 2 月 12 日举办的董事会中，宣布将要对集团公司进行企业
重组。将过去直接隶属 SEGA Sammy 控股公司的 SEGA 公司分割为独立公司，并且新成立算是 SEGA Sammy 控股公司子公司的中间控股公司「SEGA 控股公司」，将囊括娱乐系事业。

　　而 SEGA 本身则是合并至 SEGA Networks 内，并将公司名称变更为 SEGA Games ，为重组之后留存的公司。虽然这么说有点笼统，不过也就是说 SEGA 的大型电玩相关事业将会独立成立 SEGA Interactive ，主题乐园相关事业独立成立 SEGA Livecreation ，最后家用游戏事业则是合并至 SEGA Networks ，并改组为 SEGA Games 。

　　另外 SEGA Games 董事长兼社长由里见治纪（现 SEGA Networks 董事长兼执行长）担任，而现任 SEGA 公司董事长兼社长及营运长的冈村秀树则是会担任董事会会长。

　　SEGA 在前几天才发表过将要实施组织再造，而这次企业重组就是组织再造之一环，公司表示「将集团各公司负责事业领域确实区分出来后，未来也会继续合理化集团内部拥有事业体系，进行更为深度的事业再造。」

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SEGA buys and invests in western mobile game developers



Sega Networks Acquires Demiurge Studios

SEGA Networks is proud to announce a trio of investments aimed at bolstering its foothold in the Western market. First, it has acquired Demiurge Studios, the independent game maker out of Cambridge, Massachusetts. It also has established a majority share in San Francisco-based Ignited Artists, a gaming start-up currently prototyping their first title. Additionally, SEGA Networks has made a strategic investment in UK-based gaming studio Space Ape Games. A top five publisher in Japan, SEGA Networks is investing heavily in the West and with its latest acquisitions and investments, the publisher is further leveraging its global footprint.

“We’re constantly evaluating the independent mobile game space for studios that fit our vision of fun, high-quality gameplay experiences,” said Haruki Satomi, CEO of SEGA Networks. “Demiurge underscores our commitment to investing in the West and complements our current roster of US and European mobile studios, including Three Rings and Hardlight. In addition, our strategic investments in Ignited Artists and Space Ape Games solidifies our commitment to publishing quality games across the globe.”

Founded in 2002, Demiurge Studios made the transition into mobile gaming in 2008 and found success with Marvel Puzzle Quest, a top 100 grossing app on the App Store and top 50 grossing on Google Play. Previously, they worked with world-class developers like BioWare and Irrational Games on AAA console and PC games. CEO Albert Reed will be joining SEGA Networks as VP of Product Management while also retaining his title of studio head. Demiurge Studios is based in the Boston area and will continue to make games under the Demiurge Studios name.

"Demiurge and SEGA share a vision for the future of mobile gaming: putting gamers first," said Albert Reed, GM of Demiurge Studios and VP of Product Management at SEGA Networks. "In today's mobile games you must listen to your players and find new ways to keep them engaged. Our success with Marvel Puzzle Quest comes from our focus on iterative design and testing, with our players in mind. Joining SEGA Networks lets us align with a truly global partner that shares our approach to design, so together we can create the kinds of entertaining, fun and engaging games we all want to make."

SEGA Networks has also made a majority investment in Ignited Artists, an independent mobile gaming studio based in San Francisco, led by chief executive Danielle Deibler, former Activision vice president Alessandro Tento, and Mobile Gaming Hall of Fame inducted-designer Scott Foe. The three gaming veterans, currently developing their debut title, combines over four decades of experience at companies like Kixeye, Big Head Mode, Nokia, Activision Blizzard, EA, Microsoft Game Studios, and SEGA.

“Our world-class team benefits greatly from the marketing prowess and global publishing arm of SEGA Networks,” said Danielle Deibler, CEO of Ignited Artists. “With this partnership, we have the opportunity to develop properties on our own terms alongside a partner with a proven track record and shared vision.”

Rounding out the investments is a minority stake in UK-based Space Ape Games, and a partnership in which SEGA Networks helps bring select Space Ape titles to the Japanese market. SEGA Networks is a global leader in the mobile space where they have found success with games like Puyo Puyo!! Quest, Chain Chronicle, Sonic Dash, and Crazy Taxi City Rush.

"We are delighted to partner with a company with the gaming pedigree of SEGA," says Space Ape CEO and Founder John Earner. "Our last release, Samurai Siege, was a success in the Japanese mobile market. Japan is now our second-largest market and contributes around a third of our revenues. With SEGA Network’s experience and record of success, we are confident that Rival Kingdoms, our next game, and future titles will be able to improve upon this success."

Along with the minority stake in Space Ape Games and the majority share of Ignited Artists, Demiurge will join Three Rings Studio (2011) and Hardlight Studio (2012) as SEGA Networks continues to expand their global reach.

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SEGA x Game Freak collaboration is Tembo the Badass Elephant ~ PS4, Xbox One & PC

   

Grandmaster Trunk! SEGA & Game Freak Announce Tembo The Badass Elephant

SEGA of America, SEGA Europe and Game Freak have today announced Tembo the Badass Elephant for Xbox One, the all-in-one games and entertainment system from Microsoft , PlayStation 4 computer entertainment system and Windows PC as a digital download on each platform. Part Commando. All Elephant. Tembo the Badass Elephant is a larger than life, 2D side-scrolling action adventure from the creative geniuses behind the Pokémon games, coming in Summer 2015.

Shell City is plunged into a state of emergency after coming under attack from the devastating forces of Phantom, led by a mysterious masked commander. Terrifying war machines emblazoned with skulls tear through the city leaving a trail of destruction in their wake! As the National Army struggles to contain Phantom, General Krenman sees the mammoth task at hand and calls upon the only thing that stands between Shell City’s obliteration and its salvation; the peanut chompin’, villain stompin’, Phantom romping badass Elephantidae... Tembo the Badass Elephant!

HRRAAANNHH!!!!!!!! (Is the last thing those Phantom goons will hear...)

Aided by his faithful avian companion Picolo, it’s up to Tembo to jump, smash, punch, swing and butt stomp his way through the Phantom hordes as he aims to bring about the end of their tyrannical onslaught. Featuring 17 cleverly designed 2D side-scrolling levels, a whole host of deadly enemies and unique comic book style art, Tembo The Badass Elephant is the heaviest action adventure of the year... weighing in at about seven and a half tons of fun.

“We’re delighted to be working with Game Freak to bring this heavyweight adventure to an audience we feel it will have relephants to,” said John Clark, the Senior Vice President of Commercial Publishing for SEGA Europe. “It’s a trunkful of fun and we think gamers are going to love it. Hopefully more than my rubbish elephant puns. ”

Tembo The Badass Elephant is being developed by Game Freak Inc. and distributed by SEGA of America, SEGA Europe and is due to launch in Summer 2015 as a digital download for PlayStation 4, Xbox One and PC.

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