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本帖最后由 kirassss 于 2018-1-30 07:37 PM 编辑
Microsoft acquires PlayFab to build, launch and grow cloud-connected games
微软收购游戏云平台商PlayFab
转载 - VGTIME(http://www.vgtime.com/topic/943493.jhtml)
微软近日宣布,致力于为游戏提供云服务的平台商PlayFab正式加入微软大家庭。微软表示PlayFab平台是微软Azure云服务的天然互补,相互整合后将为游戏产业提供世界级的云平台服务,助力帮助游戏开发者,为玩家提供更好的游戏体验。
微软在声明中提到,如今全球的游戏玩家已经超过十亿人,游戏产业的发展和进化都很迅猛。很多其他产业都逐渐转向云平台,游戏产业的趋势也将如此。这意味着日后会有越来越多的游戏开发者专注于发售后的运营。但这件事具体落实起来花费和复杂度都相当高,PlayFab正是为开发者解决这项问题而来。
PlayFab的后端服务降低了游戏发行后的运营门槛,为大型和小型工作都提供了物美价廉的解决方案,助其专注于玩家本身。PlayFab能让开发者通过智能云开发并运营游戏、分析游戏数据、提升整体游戏体验。其平台目前驱动了超过1200款游戏,服务了超过七亿的玩家。其合作伙伴有迪士尼、Bandai Namco、Capcom、Fluffy Fairy、Nvizzio等等。
PlayFab CEO James Gwertzman在声明中表示,有了在云计算和游戏行业的深耕,微软会是PlayFab实现日后目标的坚强后盾。“我们的顾客遍布全世界,微软也同样如此。世界级的Azure云服务与PlayFab深度整合,让游戏工作室能全力投入到游戏开发中,无需分散精力在后端技术上。”
微软CEO萨提亚·纳德拉在投资者年会上就曾说到,“我们正在调动资源去寻求游戏市场的更大的机会。这意味着要去扩张我们对游戏的构想,从游戏项目启动,到如何制作和发行,再到玩家如何看到和玩到。”微软此举可以说以实际行动回应了这个目标。
Microsoft acquires PlayFab, accelerating game development innovation in the cloud
Today, I am pleased to welcome PlayFab to the Microsoft family. PlayFab is a complete backend platform provider of services to build, launch and grow cloud-connected games. PlayFab’s tools are designed to be used by game developers across all platforms (mobile, PC and console). This acquisition extends the investments and work we’ve done on Microsoft Azure to provide a world-class cloud platform for the gaming industry.
As Satya Nadella noted in our annual shareholders meeting, “We’re mobilizing to pursue our extensive opportunity in a 100-plus-billion gaming market. This means broadening our approach to how we think about gaming end to end, about starting with games and how they’re creating and distributed, and how they’re played and viewed.”
Over 1 billion people play games, fueling a thriving industry whose ecosystem is evolving and growing quickly. Many industries are moving to the intelligent cloud, and this trend is true in gaming as well. This means an increasing number of developers are looking to create connected games for mobile, PC and console devices that have a significant emphasis on post-launch operations. However, the cost and complexity of achieving this through custom-built, server-side tools and technologies is high, and PlayFab offers developers a compelling model that scales naturally with their games’ players.
PlayFab’s backend services reduce the barriers to launch for game developers, offering both large and small studios cost-effective development solutions that scale with their games and help them engage, retain and monetize players. PlayFab enables developers to use the intelligent cloud to build and operate games, analyze gaming data and improve overall gaming experiences.
The PlayFab platform is a natural complement to Azure for gaming (Visit azure.com/gaming for more info). Azure, with locations in 42 regions worldwide, provides world-class server infrastructure, allowing creators to focus on building great games with best-available global reach. For gamers, this leads to a higher, faster degree of innovation and better experiences.
Incorporating PlayFab’s experience, growing network of game developers and powerful gaming-as-a-service platform into our product offering is an important step forward for gaming at Microsoft. PlayFab has served more than 700 million gamers and is currently powering more than 1,200 games with companies like Disney, Rovio and Atari. Its gaming platform powers some of the most prominent titles in the industry, such as “Idle Miner Tycoon,” “Angry Birds: Seasons” and “Roller Coaster Tycoon Touch.”
Together, Azure and PlayFab will further unlock the power of the intelligent cloud for the gaming industry, enabling game developers and delighting gamers around the world.
For more information on PlayFab, you can find a blog post from James Gwertzman, CEO and co-founder, here.
Kareem Choudhry - Corporate Vice President, Gaming at Microsoft
https://blogs.microsoft.com/blog ... t-innovation-cloud/ |
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